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The 22 Immutable Laws of Branding
by Al Ries, Laura Ries
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The 22 Immutable Laws of Branding Al Ries Laura Ries The 22 Immutable Laws of Branding Al Ries Laura Ries on FREE shipping on qualifying offers This marketing classic has been expanded to include new commentary new illustrations and a bonus book The 11 Immutable Laws of Internet Branding Smart and accessible THE 22 IMMUTABLE LAWS OF BRANDING THE 22 IMMUTABLE LAWS OF BRANDING The Law of Expansion The power of brand is inversely proportional to its scope The emphasis in most companies is on the short term Line extension mega branding variable pricing and a host of other sophisticated marketing techniques are being used to milk brands rather than build them The 22 Immutable Laws of Branding How to Build a Product In The 22 Immutable Laws of Branding marketing guru Al Ries together with Laura Ries has put together the authoritative work on br The only way to stand out in todays and tomorrows cluttered marketplace is to build your product or service into a brand 22 Immutable Laws of Branding 22 Immutable Laws of Branding 1 The 22 Immutable Laws of Branding How to Build a Product or Service into a WorldClass Brand 2 The Law of Expansion The power of a brand is inversely proportional to its scope 3 The Law of Contraction A brand becomes stronger when you Book Notes The 22 Immutable Laws of Branding The 22 Immutable Laws of Branding is the essential primer on building a categorydominating worldclass brand Notes Today most products and services are bought not sold The 22 Immutable Laws of Branding by Al Ries and Laura Ries The 22 Immutable Laws of Branding 1998 is a practical handson guide to the dos and donts of branding Covering 22 memorable bitesized nuggets of wisdom these blinks provide an overview of the alltoocommon mistakes made by marketers and showcases the tricks of the trade used by the most successful brands to assert their dominance in ultracompetitive markets The 22 Immutable Laws Of Branding The 22 Immutable Laws Of Branding How to Build A Product or Service into a WorldClass Brand By Al Ries and Laura Ries Harper Business 2002 ISBN 0 06 000773 7 255 pages is a business book summaries service Every week it sends out to subscribers a 9 to 12page summary of a bestselling business
